I'm Caio — an entrepreneur, student, and athlete moving at the intersection of ambition and discipline. At seventeen I founded a pressure washing company in Gainesville, Florida and ran it alone for seventeen months: finding the customers, quoting the jobs, doing the work, collecting the payment. Twenty or so clients later, I'd learned more about business than any classroom could have taught me.
Today I'm based in the Salt Lake Valley, Utah — studying, training, and building web studios and software for people who deserve better than a template. Portuguese is my first language, English my second, and Spanish the one I'm still sharpening.
Like the Romans who built roads that outlasted empires, I play the long game.
The cursus honorum — the road so far, in the order I walked it.
Sunbelt Pressure Washing
Founded and ran a pressure washing business solo for seventeen months, serving twenty-plus residential and commercial customers. Found the customers, quoted the jobs, kept the schedule, did the work, collected the payment — and maintained the equipment through every kind of weather.
Prosperar Fundraising Store
Ran day-to-day operations of a retail store selling books and merchandise for community fundraising. Trained new team members on procedure, service, and payment handling; managed the register, the stock, and the floor.
Brighton High School
3.9 / 4.0 GPA. Eight AP courses completed, scoring 4 or higher on every exam.
ESB Certification
Certified in small-business fundamentals — the formal name for what the pressure washer taught me the hard way.
What I've built, what I'm building, and what's next.
My web design studio. Custom, hand-built sites for small businesses that deserve better than a template.
View →A second studio, built with friends in Brazil — same craft, serving businesses back home in Uberlândia.
View →Facial-proportion analysis that runs entirely in your browser. No server, no uploads — your photo never leaves the device.
View →The Romans called it virtus — excellence across all domains.
Building systems, leading with vision, creating value where there was none.
Long-term thinking, pattern recognition, and the discipline to execute without distraction.
Constant student of business, technology, history, and the human condition.
Competitive training as a philosophy — push limits, recover, go again. Always.
The relentless pursuit of becoming. Not perfect — just better than yesterday.
People-first. The right relationships compound like interest over a lifetime.
Build with me. Train with me. Talk strategy. Reach out.
"Dum Spiro, Spero." — While I breathe, I hope.